'Jaguar'
Design films
Client:
Jaguar PAG
Agency:
Young & Rubicon
Director:
Craig McCall
Producer:
Richard McGill
Brief:
Working in conjunction with Jaguar’s market and product research team, we participated in a number of comprehensive research programmes covering the UK, Europe and USA. As a result of this research, we produced two hour-long documentaries along with other interactive media that led to an essential shake-up of product concept and the re-design of new Jaguar models.